Eutrophication Term Paper Example | Topics and Well Written Essays - 2000 words

Eutrophication - Term Paper Example The Eutrophic waters favor quickly developing plants and algae's. These long living species cannot resist competition and develop into oligo or mesotrophic waters which make these waters of less interest in terms of biodiversity and ecological quality. Thus they die of indigestion. The process of eutrophication is clearly described by the following figure; The main cause of eutrophication is large input of nutrients to the water body and its effect is on imbalance of the food web which results in high levels of phytoplankton biomass in stratified water bodies. This can lead to algal blooms. The direct consequence is an excess of oxygen consumption near the bottom of the water body. Additional factors supporting this process are Along with carbon, oxygen and hydrogen which plants get from water they also need nitrogen and phosphorous which are necessary for the development of aquatic life thus during eutrophication the concentration of nutrients in the water changes, phosphorous is usually a limiting factor for phytoplankton in fresh water, large marine areas have nitrogen as limiting nutrient especially in summer. Intermediate areas such as river plumes are often phosphorous limited during spring. Once eutrophication is detected in the water body it is considered sensitive under the European Union Urban waste water treatment directives and is declared nitrate pollutant according to the Nitrate directive and is an indicator of disturbed ecosystem. A healthy ecosystem is the ecosystem that functions well and is able to resist or recover from disturbance. The organization of the ecosystem refers to the food web and the biodiversity; ecosystem resistance is the non-response, up to a certain extent, of impacts such as nutrient enrichments. The ecosystem elasticity refers to the ecosystem ability to survive through the applied pressures. Although all these ecosystem characteristics contribute to the ecosystem health and integrity, they induce a non-linear response to the ecosystem which complicates the quantification of the assessment. The initial effects from eutrophication are negligible as they are below the carrying capacity: any measurable effects are less pronounced than seas onal fluctuations and therefore, any assessment seems to be uncertain. As the phenomenon of eutrophication is getting established, changes in mean nutrient and chlorophyll concentrations as well as changes in the community structure become obvious. This stage can be the early warning for the ecosystem quality. Causes Human activities are main cause of eutrophication all around the

Holdens Passive and Unwillingness Essay Example for Free

Holdens Passive and Unwillingness Essay Holden is the protagonist in the novel, Catcher in the Rye by J.D. Salinger (1945). Holden is a character who tries to seek for dignity, but he has some flaws holding him back. Holden is passive and unwilling to examine himself and seek his own dignity. Three reasons for his tragic flaw are: his craziness, his immaturity, and his phoniness and madman stuff. The first reason for Holden’s flaw is his craziness. He acts this way because he is not normal like others. Something that he repeats constantly throughout the novel is, â€Å"He is the biggest phony.† This quote shows how Holden thinks and acts towards others. Holden acts this way because who falls in love too quickly with Jane and Sally. He also thinks this way because Jane and Sally equal perfection and he isn’t perfect like them or anybody else. Finally his thoughts are what can he do to be perfect like everyone else because he seems to be the only that is crazy. Therefore, Holden acts and thinks differently from everyone else because he is insane. The second reason for Holden’s flaw is his immaturity. He acts this way because Holden is always alone and have no family to support him except his younger sister, Phoebe. Something that is repeated constantly throughout the novel is, â€Å"Jane keeping her kings in the back row.† This symbol shows that Holden cannot separate the past from the present time. Holden thinks this way because he was always necking with Jane when they were young. He also thinks this way because of his immaturity of always wanting to have sex and always wanting to be a kid instead of growing up to is an adult. Finally his thoughts always want to be with Jane, but because of his immaturity Jane doesn’t choose him. Therefore, Holden acts immature towards others because he has been expelled from four different schools and no one is there to teach him his manners and to discipline him. The third reason for Holden’s flaw is his phoniness and his madman stuff. He acts this way because he doesn’t want to get help. Something that Holden repeats constantly in the novel is, â€Å"I’m a madman.† This quote shows that he has some personal issues going on with him, but he doesn’t want to get help. He thinks this way because his other lover, Jane is going out with others, but not him because he is a jealous person. He also thinks like this because it shows his low-self esteem and his view towards women. Finally his thoughts are I’m a madman because he is inexperienced with women. Therefore, Holden is a madman because of his jealousy toward women and never did have a real relationship with any women before. In conclusion, Holden is passive and unwilling to examine himself and seek his own dignity. Three reasons for his tragic flaws are that he is crazy, he is immature, and his phoniness and his madman things. Holden acts crazy because he is not normal like others and isn’t perfect at everything. He acts immature because no one is there to teach him his manners and no one is there to also teach him his respect and manners. Holden also acts like a madman because he is jealous of Jane and Sally. He also acts like this because he doesn’t like the private schools that he goes to. Therefore, I think that Holden needs to go get some serious help to become a good and a better person.

edgar allan poe :: essays research papers

American poet, a master of the horror tale, credited with practically inventing the detective story. Edgar Allan Poe was born on January 19, 1809 in Boston, Massachusetts, to parents who were itinerant actors. His father David Poe Jr. died probably in 1810 and his mother Elizabeth Hopkins Poe in 1811. Edgar was taken into the home of a Richmond merchant John Allan and brought up partly in England (1815-20), where he attended Manor School at Stoke Newington. Never legally adopted, Poe took Allan's name for his middle name. Poe attended the University of Virginia (1826), but was expelled for not paying his gambling debts. This led to a quarrel with Allan, who later disowned him. In 1827 Poe joined the U.S. Army as a common soldier under assumed name and age. In 1830 Poe entered West Point and was dishonorably discharged next year, for intentional neglect of his duties. Little is known about his life in this time, but in 1833 he lived in Baltimore with his father's sister. After winning a prize of $50 for the short story "MS Found in a Bottle," he started a career as a staff member of various magazines, among others the Southern Literary Messenger in Richmond (1835-37), Burton's Gentleman's Magazine in Philadelphia (1839-40), and Graham's Magazine (1842-43). During these years he wrote some of his best-known stories. In 1836 Poe married his 13-year-old cousin Virginia Clemm. She burst a blood vessel in 1842, and remained a virtual invalid until her death from tuberculosis five years later. After the death of his wife, Poe began to lose his struggle with drinking and drugs. He addressed the famous poem "Annabel Lee" (1849) to her. Poe's first collection, Tales of the Grotesque and Arabesque, appeared in 1840. It contained one of his most famous works, "The Fall of the House of Usher." During the early 1840s Poe's best-selling work was The Conchologist's First Book (1839). The dark poem of lost love, "The Raven," brought Poe national fame, when it appeared in 1845. The Murders in the Rue Morgue(1841) and The Purloined Letter are among Poe's most famous detective stories.

Athenians and Spartans :: essays research papers

The Spartan and Athenian civilizations carried on conflict from 431 to 404 B.C. (Bunson 195). Twenty seven years of blood shed and fighting was carried on between these peoples and their allies that were involved. The first ten years of the war was fighting and often called the Archidamian War after the Spartan king Archidamus II, following the fighting was the Peace of Nicias in 421 B.C., after this was eight unstable years of peace and more fighting, followed by the Ionian War (Bunson1277). These two civilizations were nothing like each other however some of their warfare techniques must have been similar to have fought for so long. The Spartan civilization was one that focused on physical and military power rather than academics (Jones 153). While men were still young they were taken from their families and went to a school that taught military training. If any men didn’t participate in this training their citizenship was denied to them. By the 6th century B.C. the Spartan army was known as the most efficient fighting force in Greece, the army consisted of 5000 people which were all citizens (Jones 154). Sparta was able to do this because their farming was done by subservient workers known as â€Å"captives† who were forced to do work on the land (Jones 154). By doing this the citizens were able to be fully devoted to their military. Unlike the Spartan civilization that was so focused on the military the Athenians were more involved with bringing culture and art into their lives. They were famous for their pottery with geometric designs, they also created the first outlines of the human body which would later bring them artistic achievement (Meiggs 193). During the 7th century B.C. there was much emphasis put on the craftsmanship and handicraft work that was being developed (Meiggs 193). One known figure in Athens that increased the culture was Pisistratus an able politician, he was responsible for opening up the city to Ionian philosophical and artistic influences. Also he made the first recording of the Panathenaea, a major collection of religious worship. Also because of other abled politicians and generals such as Aristides, Cimon, and Pericles Athens prospered for 50 years in political, artistic, philosophical and financial spheres (Meiggs 192). However this changed when in 431 the Peloponnesian War began because of Sparta’s uneasiness with the expansion on Athens ( Meiggs 195). The Athenians and

“His fiend-like queen” Does this seem a fitting judgement of Lady Macbeth? Essay

Upon beginning the play, one first believes that Lady Macbeth does indeed possess the evil, inhumane characteristics of a fiend. Within minutes of reading Macbeth’s letter, in which he informs her that according to the prophecy of the witches’ he is a â€Å"king that shalt be†, she contemplates regicide, in the belief that â€Å"fate and metaphysical aid doth seem to have [Macbeth] crown’d withal.† Though this introductory scene portrays her as â€Å"fiend-like†, despite condemning Macbeth for being â€Å"too fill o’ the milk of human kindness†, she herself is worried that â€Å"compunctious vistings of nature† will † shake [her] fell purpose† of murder. She then turns to demonic spirits, calling them to â€Å"fill [her] from the crown to the toe full of direst cruelty.† It is the feminine traits of compassion and fallibility often attributed to women of the Jacobean era that causes to Lady Macbeth beg the spirits to â€Å"unsex [her] here [†¦] and take [her milk for gall]†, for women’s capacity for cruelty was considered to be inferior to that of men. Lady Macbeth is fully aware of her weaknesses both as a human and especially as a woman that may â€Å"impede [them] from the golden round.† From this we see that Lady Macbeth is not naturally evil, for she calls upon the supernatural to aid her in the murder they are planning to commit. This is also shown in terms of language, for Lady Macbeth speaks in iambic pentameter, which conveys the human heart beat. This is in contrast to the non-human, fiendish, witches who use a different verse form. Therefore Lady Macbeth’s verse shows that not only is she human, she, unlike the demonic, has a heart. Though it is Lady Macbeth, through seductive verse, emotional blackmail and her powers of manipulation, who finally persuades Macbeth to kill Duncan it must be remembered that murder was not, initially, the idea of Lady Macbeth. It was Macbeth who, on the fulfilment of the first prophecy of the witches, entertains â€Å"horrible imaginings† of â€Å"murder yet [†¦] fantastical.† As a woman, it is true that Lady Macbeth was only able to achieve success through her husband and, perhaps, she may have exploited his weaknesses in order to gain power. Nevertheless, from a different perspective, it may appear that Lady Macbeth simply encouraged and supported her husband’s ambition, for it is Macbeth himself who satisfies his â€Å"black and deep desires† by killing Duncan. It is also evident that though Lady Macbeth may be â€Å"fiend-like† in word, she appears to be quite human in her actions. For Malcolm’s judgement on Lady Macbeth seems utterly justified when she talks of â€Å"the babe that milks [her],† for she claims that even â€Å"while it was smiling in [her] face/ Have pluck’d [her] nipple from his boneless gums,/And dash’d the brains out, had I so sworn†. It follows that â€Å"fiend-like† is a true description of her character, for it is only an evil, inhumane fiend who would murder an innocent and helpless baby. However, Lady Macbeth soon reveals her inconsistency when she confesses that she would have murdered Duncan â€Å"had he not resembled [her] father as he slept†. From this comment we see that Lady Macbeth is more humane than she would like to believe. She also claims that she has known â€Å"how tender ’tis to love the babe that milks [her]†. Lady Macbeth has experienced love and this love must still remain, for it is her love for her father that stops her killing Duncan. Therefore Lady Macbeth cannot be fully fiend-like as she possesses the decidedly human quality of love. Paranoia causes Macbeth, against his wife’s wishes, to hire murderers to kill his former friend Banquo, and his son Fleance. Lady Macbeth feels that â€Å"[their] desire is got without content† and begs her husband to â€Å"leave this† when he hints at disposing of Banquo. He ceases to involve his â€Å"partner of greatness† in his plans and she is evidently no longer dominant in the relationship. Instead Lady Macbeth is now in the position which befitted a Jacobean wife, for, according to prevalent Christian belief, the husband was the head of the family. Whereas Macbeth appears to no longer possess a conscience, Lady Macbeth is plagued by hers. She sleepwalks regularly, for â€Å"unnatural deeds do breed unnatural troubles† and is afraid of the dark, having â€Å"a light by her continually†, even carrying a candle whilst sleepwalking. This is in contrast to the time when she called â€Å"come thick night†; she is afraid of the darkness which she once summoned. She, who scorned Macbeth when he feared that regicide will cause them to â€Å"jump the life to come†, now fears eternal damnation. She pleads with the damning guilt to leave her, crying â€Å"out, out damned spot†. In her disturbed sleep she instructs herself to â€Å"wash your hands†, in the hope that â€Å"a little water will clear [them] of this deed. However, it is soon clear that Macbeth’s fear as to whether â€Å"all great Neptune’s ocean wash this blood/Clean from [his] hand† is not unfounded, for Lady Macbeth soon despairs that â€Å"these hands [will] ne’er be clean.† Earlier in the play Lady Macbeth is shown to be a master of language in her manipulation of Macbeth. Due to her distressed state of mind she has lost the ability to speak in verse and instead uses distracted prose. At one point her language breaks down to doggerel, on her remembrance that â€Å"the Thane of Fife had a wife†. Lady Macbeth is no longer aware of her surroundings, as her mind recalls the various murders of Duncan, Banquo and the Macduffs. It is difficult to ascertain whether at times she is talking to herself or to Macbeth, for she is evidently in conversation with someone, exactly who is not clear, though she makes one reference to â€Å"My Lord†, Macbeth. Her insanity is also shown by her the inconsistency of her speeches and her total disregard for chronology, for she confuses the order of the murders as well as the present with the past. Her parting words recognise the hopelessness of her situation, for she knows that â€Å"what’s done cannot be undone†. This also shows that, unlike her husband, Lady Macbeth feels remorse for their actions. She is sorry that their actions â€Å"cannot be undone†. Macbeth, on the other hand, shows no sign of regret, for he feels that he is â€Å"in blood/Stepp’d in so far, that should [he] wade no more, /Returning were as tedious as go o’er.† Murder, including that of innocent, women and children are part of course with him. A distraught Lady Macbeth begs â€Å"No more o’ that my Lord, no more o’ that†, for memories of the murders serve only to torment her, though it is she who earlier unfeelingly remarked that â€Å"what’s done is done† with the belief that â€Å"things without all remedy/Should be without regard†. Her guilt has driven her to near insanity and her conscience is so disturbed as to confuse her mental faculties. Eventually, Lady Macbeth â€Å"by self and violent hands/Took off her life† for Lady Macbeth is unable to bear the burden of guilt any longer and suicide appears to be her only option. According to Jacobean belief, suicide led to certain damnation, and Lady Macbeth’s untimely end is evidence of her despairing of hope in the next life, for she will now â€Å"jump the life to come† having resigned herself to â€Å"deep damnation.† This, if anything, is proof that Lady Macbeth is not â€Å"fiend-like†. Lady Macbeth regrets their actions, begging her husband to cease his murdering, a sign that unlike her husband, she still possesses a morsel of humanity. Lady Macbeth is by no means evil, for evil has no conscience, whereas the conscience of Lady Macbeth is very much in evidence As an audience we witness, through the medium of the stage, the breakdown of Lady Macbeth. We watch her eventual unravelling, from her initial ambitious determination to murder the king, to her final, desperate act of suicide. We gradually realise, that Malcolm, blinded by the knowledge that Lady Macbeth was instrumental in his father’s death, is too harsh in his judgement of her. By showing signs of remorse, not to mention an unwillingness to kill Duncan and an inability to be cruel without aid, Lady Macbeth proves that she has not the evil of a fiend. She is certainly not without conscience, having been tortured by guilt, nor is she without feeling, for she has known â€Å"how tender ’tis to love†. I conclude, therefore, that though Lady Macbeth is not, by any stretch of the imagination, a â€Å"gentle lady†, she is certainly no fiend. Though, at the beginning of the play she may have appeared to be as evil and inhumane as a fiend, by its closing, she is seen to be a wretched, desolate woman who deserves our pity.

Working With Native Americans in a Social Work Setting essays

Working With Native Americans in a Social Work Setting essays Certain aspects of Native American cultures may affect the process and outcome of Native Americans who seek out assistance from social workers. The values and norms inherent in many Native American cultures often present unique circumstances when individuals from those cultures deal with the dominant culture. There are at least 550 different Native American tribes in the United States, and within those tribes are unique and distinct cultural variables to assess. Because all of those tribes combined are broadly defined as Native Americans, and for the purposes and scope of this paper, the information discussed is in reference to those hundreds of tribes as one set of cultures commonly referred to by the dominant culture as American Indians or Native Americans. As with most cultures, the Native American culture has its own set of values (different tribes have their own specific and independent set of standards which can vary greatly in certain aspects ). American middle -class and American Indian cultural values differ in major areas . How individuals in these two groups view mans relationship with nature, relations with people and time are actually opposite. According to Giordano, McGoldrick and Pearce (1982), Middle -class Americans attach value in having control over the environment/nature while Native Americans value being in harmony with nature. Native Americans are more concerned with the group rather than the individual, whereas middle-class Americans value the individual. In regards to time orientation, Native Americans view daily life as situated in the present, past and then future; middle-class Americans view it future, present , past. There are about 2.3 million Native Americans in the United States, accounting for just 0.9 percent of all Americans (Russell, 1996). The National Census reported in 1990 that nearly half of natives living on reservations were living below the standards con...

Next Generation Plm an Integrated Approach for the Product Lifecycle Essays

Next Generation Plm an Integrated Approach for the Product Lifecycle Essays Next Generation Plm an Integrated Approach for the Product Lifecycle Essay Next Generation Plm an Integrated Approach for the Product Lifecycle Essay Proceedings of ICCPR2007: International Conference on Comprehensive Product Realization 2007 June 18-20, 2007, Beijing, China Next Generation PLM an integrated approach for the Product Lifecycle Management Julius D. Golovatchev 1 Oliver Budde 2 1) Detecon International GmbH, Managing Consultant for Enterprise Effectiveness PLM, Bonn, Germany 2) Research Institute for Operations Management at RWTH Aachen University, Germany Abstract: Consistent definition, categorization and operation of products (e. g. extended products, bundles, etc) delivered to global markets and customized for ifferent buyer segments is one of the major challenges for the Lifecycle Management. Each lifecycle encompasses the processes, information, support systems and people involved in delivering the related business functions. It can be argued that process supporting technologies/solutions like WFMS, PDM-System etc exist today for the creation of a seamless environment for accessing, ma nipulating and reasoning about product information that is being produced in fragmented and distributed environment. A holistic approach that is suitable for aligning the Product Lifecycle Management (PLM) business requirements (like process flexibility, horter time to market etc) to the potentials of new technology driven concepts in the information management like SOA is nevertheless still missing. The authors give reasons why the holistic view on the product lifecycle management as well as the link between an inter-company wide information management is critical for an efficient PLM and present an integrated approach taking these aspects into account. In this paper four building blocks of Next Generation PLM are introduced. The PLM Meta Model makes up the first building block. It defines the constraints and rules for decomposing the roduct functionality into meaningful modules. The PLM IT-Architecture represents the second part and describes the IT-components and their interrelat ion utilized for the purpose of PLM. A PLM-Process methodology as a basis for describing the relevant activities is attached in the third building block. The final building block is constituted by the Lifecycle Value Management concept for steering the PLM- process on a strategic level like, among other things, by considering portfolio effects. The paper closes with the presentation of a short case study validating the proposed concept for a company in the ervice industry. Keywords: PLM, product lifecycle management, extended product, integrative approach, lifecycle value management 1. Motivation As Shark (2004) postulates, Product Lifecycle Management (PLM) is the activity of managing a company’s products across the complete lifecycle, from the early stages of conception to the final disposal or recycling of a product. From this definition, a strong interrelation between the value creation process and the PLM of the company can be deduced. Taking the current globally changin g business environment into account the PLM can be considered as a strategic weapon for enabling he company to provide an additional value to customers and thereby gain a competitive advantage over their competitors. Especially in the telecommunication industry, which experienced a significant change in its environment during the last five years, PLM is considered to be essential for facing ever shorter innovation cycles (Wohler-Moorhoff et al. , 2004). In the following two sections, we introduce the main business drivers, which currently have the most impact on a company’s business model and are expected to do so in future. For each business driver specific PLM-relevant challenges can be derived. These challenges will be pointed out in detail in the last section of this chapter and will serve as motivation for our integrated PLM- approach in chapter 2. The validation of this approach is the goal of chapter 3 by introducing a case study. (1) Business Drivers Business Driver One: Management of the Extended Product The dichotomy between tangible goods and immaterial services is subject to change according to Saaksvuori (2004). In the service industry as well as in the traditional industries like manufacturing this development towards a hybrid or extended product can be observed. (Figure 1) Fig 1: Extended Product according to Thoben et al. , 2001 Following the argumentation of Mateika (2005) a critical success factor in the manufacturing industry is the ability to provide more profitable services in addition to the tangible good. But this combination of tangible and intangible attributes in terms of the extended product increases the complexity in managing the Product Lifecycle. (Saaksvuori, 2004) Another concomitant phenomenon of the so-defined extended product is the focus-shift to a horizontal integration along the value chain (Teresko, 2004), which can be achieved by considering product modularization oncepts. Business Driver Two: Globalization Global markets result in global competition that every company is confronted with. This barely new business driver forces companies to follow either a cost-leadership strategy by standardising their products or a differentiation strategy on a global scale by individualizing their products. In order to perform in the cost-lea dership role, companies have to implement efficient processes regarding the development of complex products and to handle the order management process. Simultaneously companies have to cooperate with numerous business partners, which results in a high effort or coordination. A product differentiation strategy implies processes that ensure short time-to-market on one hand and an effective degree of freedom in the process definition for staying innovative on the other hand. Business Driver Three: Legal Frameworks Increasing regulations such as safety, environmental and product reliability will influence company’s PLM- process. Especially the resulting effort for ensuring traceability will have an impact. Traceability has two dimensions in the PLM-context. First of all it is related to the PLM process itself. Effective measures have to be in lace in order to ensure the flow of transactions to identify where material misstatements due to error or fraud could occur (Sarbanes Oxley Act). Further, traceability in the order-delivery process is about tracking of an individual product units or even components. Legal frameworks like TREAD Act for the automotive industry in the USA or REACH for the chemical industry in EU can be subsumed under this dimension. Companies that need to respond to this kind of regulation must ensure that the implementation and the integration in the existing processes happen to be simple and at the least possible lifecycle costs. 2) Challenges Based on the outlined business drivers, challenges for companies can be derived for the strategy, the processes organization and the IT. An overview of these challenges is given in the following table. Tab. 1 PLM-relevant challenges Strategy Impact Impact on Processes Impact on IT Business Driver 1 Less vertical integration, more horizontal integration of the value chain Focusing on product modularization and utilisation of product platforms to enable the re-use of components Collaborative PLM-pr ocess with defined interfaces Process readiness for the management of complex products Data exchange standards IT-representation of complex products Integration of business applications Business Driver 2 Commitment to either a product individualisation or product standardisation strategy Improvement in the process automatisation Inter-company wide process standards Enterprise Application Integration with external business partner Workflow Management System Business Driver 3 Comply to regulations e. g. (Sarbanes Oxley Act, TREAD Act Support for traceability of products by standardised and well documented processes Support for traceability of processes Safeguarding data consistency Storage concepts for long-time archiving PLM is an essential component to support the value chain process in the company. In Aerospace industry, for instance, taking six month out of the development cycle can increase market share as much as 8% (Teresko, 2004). Due to the complex and multilayered challenges, that companies have to face, an isolated, non-integrative PLM-approach is not promising. Instead we recommend a more integrative approach that addresses the relevant dimensions of the PLM and thereby ensures an effective implementation. 2 Integrated PLM- Approach The integrated PLM- Approach consists of four components, depicted in figure 2. PLM-IT- Lifecycle- Value Management 4 Meta Model PLM Architecture PLM- Process Building Blocks Fig. 2: Four components constituting the integrated PLM-approach In the following paragraphs the different components are described further. (1) PLM Meta-Model Many present quality deficiencies in the product development (esp.. n the service industry) originate from a diffuse definition of products as well as from the inconsistent view on the object â€Å"productâ€Å". The product (or service) should be clearly and precisely defined to be developed, commercialized and to be understood from the customer. There should be a constant product definition ith the overall product lifecycle and for all business processes. The product as the main subject of the process needs to be defined and this definition should be taken from the customers? perspective. A product is an entity the customer perceives in its entirety and is characterized by being offered to a market place. It includes physical products, services and information (compare figure 1). The precise definition of the complete product range and their categorization still remain a problem especially in the service industry (eg. telecommunication, energy, finance industry etc. ). For example, in the elecommunication industry essentially four categories of products can be differentiated: market product (service), standard solution, customized (individual solution) and bundle. All offered products and services can be assigned to one of the mentioned categories. Product definition is not simply a reflection of the engineering design. It also includes the entire set of information that defines how the product is designed, manufactured, operated and managed on the market and finally withdrawed from the market. Product definition should be furthermore detailed by the company-wide specific PLM Meta-Model to decrease complexity costs. Such Meta-Model defines the product on an even more detailed level for the optimization of time to market and decreasing of resembling components PLM Meta-Model is the basis for standardization and modularization of products. Modular product data structure as core element of PLM Meta-Model ensures linking the sales perspective to the internal (production) perspective in relation to the offered products and services. The main aim of introducing a modular product structure is the optimization of the product development. and market Internal Portfolio branch Modules Components cat I Module cat †¦ in well management systems Realization systems and management Sales view production view Product Modules Module II †¦ †¦ Realization PLM as as stock in production order IT architecture: Product realization: PLM-Process Transfer payments Controlling: cost / revenue, product success accounting Production service: demand assessment, Marketing Portfolio invoicing target and regional resource planning and advance performance mgmt: structure Billing: Processes: input/ output, process quantities Fig. 3: Definition and requirements on product data structure The unique PLM Meta-Model and the corresponding processes should be implemented by considering the xisting processes, company structures, and cultures. Requirements from the affected functional areas flow into the definition of the product data structure. One master product data management fits all needs of the main processes and its interfaces. Using PLM Meta-Model leads to simplification and cost optimisation of â€Å"product engineering† throug h the re-use of the production modules, shorten â€Å"time-to-market†, avoiding overlaps in development and reduce technical variance, availability of the product modules range of all service lines (factories) for all division of the company etc. . (2) PLM IT-Architecture The foundation for moving a product through its complete lifecycle beginning with the product idea and ending with the product removal from the market is a solid PLM IT-Architecture, that is customized for the company-specific PLM- requirements. In our perspective, such a PLM IT- Architecture must support the PLM- process in the dimensions: (1) Decision support, (2) Operational support and (3) integration of supplemental business applications. A standardized off-the-shelf PLM-System is therefore not the tool of choice as Ausura and Deck (2007) point out. Instead we suggest to rely on a PLM IT- Architecture that re-uses, respectively ustomizes existing IT- components as far as possible. In the next paragraphs a description of the essential IT-components is given that build up the PLM IT- Architecture. Decision Support System (DSS): The main purpose of a DSS is to gather and consolidate data from operative systems in order to provide the senior management with aggregated information re garding the product lifecycle. The Computer Aided Selling (CAS) module provides functionality for the product configuration 1 and product pricing. The component Strategic Resource Management focuses on the long-term resource capacity planning on a strategic level. Product ortfolio management aspects are covered with the last Value Management component. Operational Support System (OSS) On the operational level the PLM- process execution is supported by the OSS. The Workflow Management Systems (WFMS) enables a higher degree of process automation. Especially in the context of distributing and releasing unstructured content like a product specification in cross-functional teams, the WFMS plays an essential role through a strong link to the Product Data Management System (PDM). The Product Modelling System and the PDM are closely coupled. The former defines the product structure, in which types of modules he product is decomposed into 2 . In the database context this functionality is sim ilar to the schema definition. The PDM-systems stores all product relevant data according to this definition and provides different views for each stakeholder e. g. marketing and engineering. The Multi-Project Management System as well as the Collaboration Tools are instruments for managing the product in different phases in a collaborative environment. Integration of supplemental business applications: A PLM IT- Architecture is supposed to hold the promise of seamlessly integrating and presenting all information roduced throughout all phases of a product’s life cycle to everyone in an organization, along with external business partners. For ensuring this functionality, an EAI-approach has to be implemented. According to recent research activities a Service Oriented Architecture (SOA) is most suitable to integrate the business applications from external partner e. g. suppliers as well as integrating the own business applications like ERP, CRM etc. in order to fulfil the promi se of seamless integration for becoming a real-time enterprise (Abramovici, 2002). Product-Marketing Management Exit Management CAS Strategic Resource Management Value Management Applications Supplier) Multi-Project- Tools Workflow- Product System Applications CRM CAD Decision System PLM- Process Business Customer) layer (Development Product Operational Support System Business (Management System Product-Data-Management System Collaboration Management Modeling System Business SCM ERP Support Applications (Integration-SOA) 1 The CAS module is also essential in the operative context for the order management. In our understanding CAS goes beyond the operative support and helps to steer the variant management in order to cope with the increasing product complexity nowadays. .For example hierarchies of assembly groups can be defined. Additionally constraints and rules can be modeled constricting the combination of specific modules. Fig. 4: PLM IT- Architecture building the IT-foundation of the PLM- approach (3) PLM-Process and Structure In this section the PLM-Process description will be introduced. The main design goals of this approach is to facilitate the execution of this collaborative process (efficiency goal) and equally important to align the activities with the strategic goals of the company (effectiveness goal). Our PLM-Process approach is based on three principles: Stage Gate Approach, Multi-Perspective, Metrics based Management. These principles are subject for further explanation in the following paragraphs. Principle One: Stage-Gate Approach The Stage-Gate Approach is both a conceptual and an operational model for the development, marketing and removal of a product during its life cycle. The PLM- Process consists of seven stages. This structure is oriented on the life cycle of the product and has been validated in several projects by Detecon Inc. primarily in the Telco-Industry. Every stage consists of a distinct number of activities (organized in perspectives, refer to the next ection), which have to be accomplished by specific process stakeholders at the given phase. The entrance to each stage is a gate; these gates control the process much like quality control checkpoints. Each gate is characterized by a set of deliverables as input, a set of exit criteria and an output. Gates are manned by senior managers that form the so-called Product Board. The Product Board acts as a gate-keeper that evaluates the results from one stage by a given set of criteria. Based on this evaluation, the product board can either decide whether the product idea proceeds to the next stage, e-starts at the previous stage or is archived. Principle Two: Multi- Perspective Product Lifecycle Management has always to cope with the conflict of objectives between the product marketing and the technical side. Several case studies have documented that this conflict often results in product failure in the market. Either because the product specification is too much technical driven and therefore far from the market demand or the product marketing has defined product specifications without collaborating with the technical department about technical feasibility beforehand. For solving that conflict of objectives three erspectives on the process have to be taken into account in order to ensure an efficient coordination and collaboration of the relevant d epartments or business partners. In the market perspective all activities are assigned to that relate to the product marketing. Referring to the service industry, typical tasks like the definition of product specifications and the management of the product on the market-place belong into this category. By contrast the technical perspective subsumes all technical or production- oriented activities. Additionally the financial implications of moving the product through the life cycle re grouped in the financial perspective. Principle Three: Metrics based Management In addition to the process definition the organisational component must not be neglected. Since products, and consequently the PLM-process, become more complex and involves internal as well as external partners along the value chain, there is a greater need to balance top- management control with the empowerment of self-managed, cross functional teams. As a prerequisite for achieving this balance, the company has to implemen t a metrics-based management approach in which teams are measured on strategic performance indicators such as evelopment cost, time to market and customer satisfaction. The definition and selection of the indicators is critical for the successful implementation of the PLM-concept. By setting the weights properly the teams will self-steer to the greatest short- and long-term profit, which results in less coordination effort and efficiency gains especially in the context of for cross- departmental teams. Evaluation Implementation Marketing Management Perspective Perspective Business Plan Implement Plan Technical Implementation Launch Product Go-Live technically Business Case Monitor Manage KPIs Monitor Ensure Product Process Controll Business Case Delivery Finalize 1 3 4 5 6 7 Gate 1 Gate 4 Idea Paper Description Report by Board Innovation- Management Planning Launch Exit Market Technical Financial Perspective Market Capabilities Analysis Technical Evaluation Financial Rating Market Roll-out Planning Develop technical concept Detailing Business Case Market Adjust Business Case Monitor Innovation-Market Exit Technical Exit Business Case 2 Gate 2 3 Gate Gate 5 6 Gate Detailed Design Product Launch Report Mgnt. Approved the Product Fig. 5: PLM-Process based on three principles (4) Lifecycle Value Management Life cycle oriented product planning is a necessity for companies on the competitive market and requires a robust and systematic process combined with the right organizational environment. Enterprises use Lifecycle Value Management to support the management of the product after launch through the growth, maturity, and decline stages of the product life cycle. In the overall value chain, Lifecycle Value Management ensures that the products and services which are developed and implemented fulfill the market requirements and reflect the market demand. Lifecycle Value Management requires permanent attendance for analysing and planning or ensuring the customer benefits and the alignment to all company functions. There are three different but supplementary building blocks of Lifecycle Value Management. PLM and Lifecycle Management Value Reporting Controlling Customer Needs Management Value Oriented Portfolio Management Fig. 6: Three building blocks of Lifecycle Value Management Value orien ted portfolio management (incl. IT-supported portfolio database) Increasing complexity of the product marketing without an appropriate and efficient data foundation will result in a lack of business transparency and low synergies in the value network. The modular structure of the portfolio promotes the use of common parts in the production processes, increasing the ratio mass production to overall production. Strategic alignment and value based product portfolio management enable an effective product lifecycle management. Focusing on clearly defined products makes a significant contribution to effective portfolio management. The products can be positioned without overlaps and in accordance with market demand. Value oriented portfolio management helps to prioritize product investments. Sales and marketing departments benefit from the increased transparency of the product range and he improved comprehensibility for the customers. Reporting and controlling process regarding the product lifecycle management process The referencing of different divisions (sales, resources and production planning; cost/profit accounting, etc. ) to a standard product definition lays the foundation for the application of important controlling instruments (e. g. product success accounting). The unambiguous correlation of the basic data to business management indicators along the lines of a standard product structure provides staff and management with precise and timely information about all of the critical success factors that elp staff and management to make the right decisions at the right time. Customer Needs Management Customer Needs Management incl. Requirement Management builds interface between PLM and Customer Relationship Management (CRM) and gives input for the collaborative product design. The effective Customer Need Management ensures that product content matches customer requirements and allows delivering more personalized products by facilitating mass customization Implementation of these three building blocks combined with a modular product data structure ensures the â€Å"state-of-the art† Lifecycle Value Management: Individual product performance information available at real-time. Product Manager retains product accountability throughout life cycle. Strategy for product growth, maturity, and withdrawal stages is defined up front. Product replacement strategy also considered. Systematic (e. g. annual) review and clean-up/optimization of product portfolio. Supplier and customer are involves in the high collaborative integrated PLM 3 Case Study A renowned company in the telecommunications industry carried out an extensive restructuring program which would enable it to maintain its position in a deregulated market environment. The objective was on the one hand to convert the previously technical driven approach for the product design (i. e. , their orientation towards technical performance features) to an approach focusing on the customers’ needs and requirements. On the other hand, the aim was to develop and implement the integrated management approach, Next Generation PLM. In the initial situation the PLM and the platform was not â€Å"state-of-the-art† (e g. no withdrawal phase, missing of decision gates, long â€Å"time-to-market† etc). A portfolio management process was not designed and implemented. The current portfolio structure was oriented on the rganizational or technical structure and not organized from the customer’s point of view. The product portfolio was characterized by a large number of product variants and features. All these products needed to be handled individually from an IT management perspective. This broad variety of products needed to be realized and im plemented within all operative processes, IT-applications and –systems as well as sales information tools. This led to an enormous complexity that impedes the maintenance of IT-landscape and the management and optimisation of the processes. No integrated IT-solutions ere available at company and at its affiliates. During the project the integrated PLM approach valid for the company and its affiliates was developed. Implementation of Next Generation PLM at this company showed the valuable benefits for solid product development, marketing and strategy: PLM Meta-Model: Easier know how exchange and using of the â€Å"same language† during product development as well as fast and efficient communication between international partner Introduction of the harmonized product definition and product portfolio for all national and international affiliate companies The product portfolios across all of the company ere to be reduced by 50% and integrated into a modular structure. Adop tion of the product data platform at all international subsidiaries PLM Process and Structures Acceleration time-to-market up to 25% by several product groups Efficient cost savings along the PLM process by using standard support system and re-using of modules and components (process costs saving up to 170 m USD/year in the product realization phase) Effective and similar procedure of innovation and market management projects execution PLM IT-Architecture An implemented shared platform for document and project management. One physical server is used to support separate product lifecycle management processes in all divisions and subsidiaries Lifecycle Value Management Sound marketing strategy due to the early recognition of market needs and standardized information More detailed input for controlling for exactly allocation of revenue and costs to products Simpler allocation at cost centres and cost unit Introduction of the harmonized product portfolio for all national and international affiliate companies References [1] Abramovici, M. ; Sieg, O. C. (2002): Status and Development Trends of Product Lifecycle Management Systems. In: Proceeding of International Conference on Integrated Product and Process Development, Wroclaw, Poland, p. 2122. [2] Ausura, B; Deck, M (2007): The new product lifecycle management systems: whar are these PLM systems? and how can they help your company do NPD better? Visions Magazine. Online available at pdma. org/ visions/jan03/plm. html, last visit 26. 01. 2007. [3] 5 Mateika, M. (2005): Unterstutzung der lebenszyklusorientierten Produktplanung am Beispiel des Maschinen- und Anlagenbaus. Essen: Vulkan-Verl. [4] Porter, M. E. (1985): Competitive advantage: Free Press New York. [5] Saaksvuori, A. ; Immonen, A. (2004): Product Lifecycle Management: Springer. [6] Teresko, J. (2004): Auto Report: Information Technology The PLM Revolution. In: Industry Week-CLEVELAND OHIO-, Vol. 253, Nr. 2, p. 32–38. [7] Thoben, K. D. ; Jagdev, H. ; Eschenbaecher, J. (2001): Extended Products: Evolving Traditional Product Concepts. In: Proceedings of the 7 th International Conference on Concurrent Enterprising: Engineering the Knowledge Economy through Co-operation, Bremen, Germany, p. 27–29. [8] Wohler-Moorhoff, Falk; Dieter, Stephan; Schwill, Matthias (2004): Telco 2010. Telekommunikation im Wandel: Die Karten werden neu gemischt. Published by Detecon. Bonn

Handling Windows Messages the Delphi way

Handling Windows Messages the Delphi way Delphi, youve got message to handle! One of the keys to traditional Windows programming is handling the messages sent by Windows to applications. Simply put, a message is some information sent from one place to another. For the most part, Delphi makes message handling easy through its use of events, an event is usually generated in response to a Windows message being sent to an application. However, someday you may want to process some uncommon messages like: CM_MOUSEENTER which happens (is posted by Windows) when mouse cursor enters the client area of some component (or form). Handling messages on their own requires a few extra programming techniques, this article is here to help us find the right way through the message river and grap needed information. Strategies to Manipulate Windows Messages With Delphi Drag a Window: No title bar! How can you drag such a window? Its easy and fun: lets make a Delphi form move by clicking (and dragging) in its client area. The main idea is to get your hands on the wm_NCHitTest windows message.How to send information (String, Image, Record) between two Delphi applications (WM_CopyData): Learn how to send the WM_CopyData message between two Delphi applications to exchange information and make two applications communicate. The accompanying source code demonstrates how to send a string, record (complex data type) and even graphics to another application.Sticky Windows: This strategy allows you to dock your Delphi forms to the edges of your desktop screen.Monitoring Registry Changes: Need to get notified about changes to the attributes or contents of a specified Registry key? Then you are ready for this your Delphi code toolkit.Sending Messages to Non-Windowed Applications: This strategy is used to send messages (signals) to non-windowed applications by u sing AllocateHWND and DefWindowProc. You should understand what Delphi does in the background to intercept Windows messages, how can you write your own message handler for a windowed application and how to obtain a unique message identifier that you can safely use in your applications. There is also a small bug in the Delphi DeallocateHWND procedure that you can fix along the way. Controlling the Number of Application Instances: In this article youll learn how to run-once enable a Delphi application that can check for its previous (running) instance. Along the process, several techniques of implementing such a check will be discussed; as well as how to bring your already running application to the foreground, if a user tries to run it one more time. By the end of the article youll have a copy-to-go code to control the behavior of your applications multiple instances: with the option to limit the number of running instances.How to Handle System Time Change Using Delphi Code: If you need to react when system date time has changed you can handle the WM_TimeChange Windows message.How to Draw Custom Text on a Delphi Forms Caption Bar: If you want to add some custom text on the caption bar of a form, without changing the Caption property of the form you need to handle one special Windows message: WM_NCPAINT (along with WM_NCACTIVATE).How to Display Menu Item Hints: By (Windows) design, in Delphi applications, hints assigned to menu items do not get displayed in the popup tooltip window (when the mouse hovers over a menu). Get, Set, and Handle Display Device Modes (Screen Resolution and Color Depth): This strategy allows you to change the Windows display mode settings (resolution and color depth) from Delphi code. You can also handle the WM_DISPLAYCHANGE Windows message sent to all windows when the display resolution has changed.Get Current URL From IE: There is a Delphi tactic to retrieve the full URL of all opened Internet Explorer instances.Detecting and Preventing Windows Shut Down: You can use Delphi to programmatically cancel Windows shut down action.Display a Password Dialog: Suppose you have a data-critical type of application where you would not want a non-authored user to work with the data. What if you need to display a password dialog *before* the application is restored to make sure an authorized user is accessing it.Remove the Windows Constraint on Minimum Form Size: By Windows design, a form (window) has a size constraint that sets the minimum form height to the height of the caption bar and the width to 112 pixels (118 in XP theme). How to Detect a TPopupMenus OnClose (OnPopDown) Event: Unfortunately, the TPopupMenu does not expose an event you can handle that will fire when the menu gets closed - either after a user has selected an item from the menu or has activated some other UI element.Trapping Messages Sent to an Application: ...Delphi surfaces the OnMessage event for the Application object. The OnMessage event handler is supposed to allow you trap every message sent to your application...

What steps need to be taken in order to reduce crime Essay

What steps need to be taken in order to reduce crime - Essay Example The type of successful law enforcement strategies relies on the form of criminal activity (Bouza 1993). For instance, violent offenders are not as knowledgeable and/or coherent about the repercussions of their behavior hence law enforcement is largely successful when it responds to criminal behavior by seeking imprisonment for repeat criminals. Second, public support is very important in the effort of the criminal justice system to reduce crime. Public support for penalizing crime-reduction strategies can be helpful in the application of law enforcement policies. The general public could also be an immediate or rich source of suggestions on how to effectively approach crime-control efforts. Third, several of the most potential solutions to crime involve public lands, such as public housing and streets. The consideration of the government in this domain can educate architects and rouse individual safety measures. Tort court cases, declaratory resolutions, and crime impact reports can additionally inform the general public and architects about applying architecture to reduce criminal activity (Bouza 1993). Other techniques, obtained from the criminal justice system and other considerations, present extra mechanisms for the government to improve crime-reduction policies. Reducing crime is the greatest challenge any criminal justice system faces. However, this challenge does not have to remain a challenge if proper research and implementation are carried out. Law enforcement strategies are the primary means available to deter or eliminate crime. But strong public support will ensure the smooth and effective execution of these law enforcement strategies. And apparently, although not mostly taken into account, architecture plays a crucial role in the successful implementation of crime-control

Solve problems and show work in problems. #6 Assignment

Solve problems and show work in problems. #6 - Assignment Example Frequent checks of the unfilled orders follow a Poisson distribution with a mean of two orders. Has New Process, Inc. lived up to its internal goal? Cite evidence. No, New Process, Inc. has not lived up to its internal goal. This is because there is a chance of 94.73% of the working days of having fewer than five unfilled orders on hand at the end; however, the goal is to have fewer than five unfilled orders on hand at the end of 95% of the working days. Let x represents the number of Hondas in the sample of three cars chosen from the top nine. The probability distribution for the number of Hondas in a sample of three cars chosen from the top nine, P(x) is given by Hypergeometric distribution with below parameters: 5. According to the â€Å"January theory,† if the stock market is up for the month of January, it will be up for the year. If it is down in January, it will be down for the year. According to an article in the Wall Street Journal, this theory held for 29 out of the last 34 years. Suppose there is no truth to this theory. What is the probability this could occur by

'it's not enough to condemn crime, we need to understand its causes' Essay

'it's not enough to condemn crime, we need to understand its causes'. Critically analyse this statement from the perspective of right wing criminologists and on - Essay Example This has worked to turn the legal system quite mechanical and the concept of crime that is seen with fear and disdain and not a social disease that has to be attacked from the roots. This paper examines the view that criminology should adopt a studious stance on the fact that the events of crime should not be considered as those that need just a structured meting out of justice to the perpetrator but that each crime event should be proactively viewed as an event that is caused by underlying social forces and equations that have given rise to root factors for its perpetration. Only when such a view is taken will the present criminal justice system emerge towards effective elimination or reduction of the crime from our society. There has been tremendous interest of late into the political, social and commercial realities of the victims of crime. This is encompassed within a broad ranging view concerning the changing role of victims within the criminal justice process, their needs and rights, as well as victimological theories which help to explain and understand the process of victimization. In tandem to this there has been a parallel interest in the political, social and commercial realities of the perpetrators of the crime which lead to a set of factors that spurred the happening of the crime events. These augmenting factors if tackled and resolved effectively would help reduce crime. This, in fact is the preventive approach to crime. Different criminal justice systems the world over have different core orientations. For instance, the US criminal justice system views itself as following a â€Å"systems" approach to criminal justice, with improved coordination among law enforcement, courts, and correctio nal agencies.(Walker,1992) The 1967 Presidents Commission on Law Enforcement and Administration of Justice termed the criminal justice system as the means for society to "enforce

Criminal Justice and Women Essay Example | Topics and Well Written Essays - 500 words

Criminal Justice and Women - Essay Example For this case, the middle level age women are the most affected or targeted by rapist hence they should take extra caution on themselves. Many victims of rape do not report that they have sexually harassed since they will think that they will not be believed. They also tend to fear that they will be discriminated or feel rejected in the society due to the rape incident. There should be a well established hospital to cater for the rape victims whereby they will be free to discuss their problem. (Abbey et al, 1996) Sexual assault crime is a serious offence on a woman hence the offender should be punished accordingly to ensure that he will not repeat the act again in future. For this case, the legislator should ensure they pass a bill in parliament that would ensure that law would be enacted to protect sexually assaulted women. Sometimes the criminal justice is not fair when the sexual assault cases are being heard. They are not fair to the rape victim and they tend to even put her on a lot of shame when she might be asked to demonstrate what really happened during the rape incident. For this case, they should not harass the rape victim by asking them to demonstrate what really happened on the fateful day. The court should rely on the doctor's report that was written when the rape victim reported the case to a hospital. When it comes to sexual assault case, the primary goal is not to punish the

Overcoming the Financial Challenge of Going to College Essay

Overcoming the Financial Challenge of Going to College - Essay Example This finding is due to the fact that the average cost of a college education is around $23,000 per annum and that meant a lot of money for many Americans especially that the economy is still reeling from the financial crisis (Reuters). Many opted and forced to work than pursue a college degree because they simply cannot afford it and thus drop out rate in the United States continue to rise. This case of students dropping out due to financial difficulty is not isolated. This is so pervasive that it can be said that the drop out figure in college in the US is already alarming to the point that it could already undermine the country’s competitiveness. In a study conducted by Harvard with data from Organization for Economic Cooperation and Development, United States has the highest dropout rate in the industrialized world. Among the 18 countries surveyed, United States lagged last with a drop out rate of 46 percent. This figure is very far from Japan which has a huge 89 percent gr aduation rate and former Soviet states such as Slovakia with 63 percent and Poland with 61 percent (Reuters). These figures are considered alarming because drop out rates are increasing in an inversely proportional manner to what is required in the workforce in the near future. Instead of increasing the graduation rate as it is projected that 59 % of jobs will already require a college degree by 2018, it is the drop out rate that is increasing with the country having the graduation rate of 38.3 percent (O’Connor). It seems that jobs in the future especially the high paying ones will not be filled by Americans especially with what the current unemployment statistics show that people without a college degree has twice the chance to be unemployed. In the state of Florida, the figure is also equally startling. O’Connor reported that the State is not producing enough college graduates who would fill up future job market demand. It is even below the already national low nati onal gradation rate of 38.3 percent, graduating only 36.5 percent of its enrollees. This same issue was highlighted was Dr. Eduardo J. Padron, President of Miami Dade where he is not pleased with the graduation rate of those who are college ready registering only a 39% graduation rate. He stressed that given this not so pleasing figures, the focus to complete college today â€Å"is very intense and urgent† – â€Å"to have a standards and practice from outside the College, or to define completion from within; to define it by our success† (Padron). This concern of Dr. Padron about â€Å"Standards and practice from outside the College, or to define completion from within; to define it by our success† was about the quality of education that students receive in schools and their appropriateness in real world setting. The problem about low graduation is further beset by this issue because it implies that the already low graduates in the United States does not s atisfy the quantity and quality of what is needed in the workforce. The current educational system of the United States has been widely critique as not grounded on the realities on the workplace as do not teaching the students how to succeed and become financially independent (Kiyosaki). So the actual problem of the educational system in the US is not only confined to low rate of graduates but also the quality of its graduates. Dr.

Criminal Justice and Women Essay Example | Topics and Well Written Essays - 500 words

Criminal Justice and Women - Essay Example For this case, the middle level age women are the most affected or targeted by rapist hence they should take extra caution on themselves. Many victims of rape do not report that they have sexually harassed since they will think that they will not be believed. They also tend to fear that they will be discriminated or feel rejected in the society due to the rape incident. There should be a well established hospital to cater for the rape victims whereby they will be free to discuss their problem. (Abbey et al, 1996) Sexual assault crime is a serious offence on a woman hence the offender should be punished accordingly to ensure that he will not repeat the act again in future. For this case, the legislator should ensure they pass a bill in parliament that would ensure that law would be enacted to protect sexually assaulted women. Sometimes the criminal justice is not fair when the sexual assault cases are being heard. They are not fair to the rape victim and they tend to even put her on a lot of shame when she might be asked to demonstrate what really happened during the rape incident. For this case, they should not harass the rape victim by asking them to demonstrate what really happened on the fateful day. The court should rely on the doctor's report that was written when the rape victim reported the case to a hospital. When it comes to sexual assault case, the primary goal is not to punish the

William Shakespeare and his play Richard II Essay

William Shakespeare and his play Richard II - Essay Example Accordingly, principal excerpts from this historical play are: firstly, King Richard II's: 'Nay, if I turn mine eyes upon myself, I find myself a traitor with the rest; For I have given here my soul's consent To undeck the pompous body of a king; Made glory base and sovereignty a slave, Proud majesty a subject, state a peasant' (Bate, 2010); secondly, also Richard's: 'Exton, thy fierce hand Hath with the king's blood stain'd the king's own land' (Bate, 2010); thirdly, Exton's: 'As full of valour as of royal blood †¦ This dead king to the living king I'll bear Take hence the rest, and give them burial here' (Bate, 2010); then, Henry Bolingbroke's: 'Exton, I thank thee not; for thou hast wrought A deed of slander with thy fatal hand Upon my head and all this famous land' (Bate, 2010); finally, also Bolingbroke's: 'Though I did wish him dead, I hate the murderer, love him murdered. †¦ Lords, I protest, my soul is full off woe, That blood should sprinkle me to make me grow: Com e, mourn with me for that I do lament, And put on sullen black incontinent: I'll make a vayage to the Holy Land, To wish this blood off from my guilty hand' (Bate, 2010). Further on, all these excerpts' meaning will be revealed according to the question and the overall meaning of the play. To understand these excerpts properly, we need to pick up few relevant actions from the synopsis. Specifically, Henry Bolingbroke was a Richard's cousin, disputing with Thomas Mowbray in the beginning of the play. Afterwards, they both were banished by the king; when John de Gaunt, Boligbroke's father, died, Richard injustly seized de Gaunt's land. Nevertheless, Bolingbroke returned secretly, while king was administering the war with Ireland. In fact, he and his supporters won the civil war against Richard (scenes before Wales' coast and in the Flint castle), and deprived king from his land, throne of England, and even his own life (at Pomfret's scene). According to this dramaturgy, we would answe r given question from 'The King's Two Bodies' perspective, concerning not only his natural and politic / spiritual body, but also a rising of the Machivellian king, Henry Bolingbroke. Then, we will discuss two different blocks within given question: whether Bolingbroke and his supporters were justified in taking the throne from King Richard; what was lost and what was gained concerning Richard's actions as king and Boligbroke's actions once he seized power. Answering these blocks we will be pedominantly focused on excerpts stated above. Primarily, Henry Bolingbroke and his supporters, Northumberland and Percy, were not fully justified in taking the throne from Richard, because Richard remained as legal king even being impisoned after revolution. Bolingbroke was Richard's cousin, and very magnificent and successful leader of nobles' party, but still the previous king became an opportunity for the loyalists to restore their power. Moreover, in the medieval ages political situation wit h two kings --- old and new --- was often instable, due to a fact that if almighty God only himself ruled the universe, this meant that king by only himself must have been governed the English land (Richard's 'thy fierce hand Hath with the king's blood stain'd the king's own land' (Bate, 2010)), i.e. according to the medieval assumptions on the nature of royal power in the society, king had two bodies:

Family seperation Essay Example for Free

Family seperation Essay Although in this scene they annoy the teacher Linda doesnt dream of swearing at the teacher and finds it hard to call the teacher a name, she stutters and comes out with you big worm but in Edwards scene in a polite manner he swears at the teacher have all the courage this is ironic. The problem of staging various locations: Me and my group acted out pg 47 which showed different locations. Mrs Johnstone begins with talking about children including her son she is narrating this. And then once she has finished the scene cuts and goes straight into Mrs Lyons teaching Edward to dance. Because these scenes where so close together as a group we decided that for this to be effective we would have the whole scene with a blackout with only a spotlight on Mrs Johnstone and Mickey first. Then After Mrs Johnstone and Mickey finish talking we would immediately change the spotlight to Mrs Lyons and Edward. By doing this make the scene a lot more effective than having to walk on and off stage moving props ect. The three scenes we chose where: In the hospital Where Mrs Johnstone has just had the two boys and Mrs Lyons takes one of them. Â  When Mickey is arrested. Mickey is told by Mrs Lyons about Linda and Edward. These scenes are essential because if these scenes didnt occur then the whole plot would never have happened. These scenes affect the main characters and are what the novel is about. The First scene: The scene begins with Mrs Johnstone holding her new born children, talking to a nurse that comes in this builds up. Mrs Lyons enters and takes one of the twin boys. If this scene didnt happen then the two boys would never had been separated and Mickey would never have been arrested and suffered from his depression. This scene is what makes the story and without it the story would have never happened and also the final scene which two is quite important. The second scene: This is the beginning of Mickeys reason for depression. The scene starts with Mickey and Sam committing a robbery and Mickey is arrested. He becomes mentally ill and is unable to do things for himself. He becomes addicted to his anti-depression tablets. After all this Linda cant cope and turns to Edward whom both seem to get very close, Mickey learns of this and the build up of the final scene. With out this scene the final scene would not have happened. The final scene: This scene is where Mrs Lyons tells Mickey of Linda and Edwardss betrayal, at first Mickey doesnt believe it but Mrs Lyons takes it a step further and proves it. This is a twist because in the play you see Mrs Lyons feelings towards her son and you think that they have a strong bond and a good mother and son relationship. But from this scene you can clearly see theres some kind of jealousy. Mickey cant take anymore and has suffered enough already so he takes the gun which the robbery had been committed and heads for the court room. This is where the final scene takes place. This is an extremely important because this is the final scene without this scene; the ending to the play would not be so effective because of what Mrs Lyons and Mrs Johnstone where discussing about. The ending to the play is all to do with superstition. In this exercise we looked at the issues of unemployment, prison, betrayal, drug addiction and gun crime. These are just some of the things that the character of Mickey has to go through in the play nut in the role-plays/ narration we wanted to show the stories from the other peoples perspective. Unemployment: I learnt that by not having qualifications it is not so easy to get a job. Also as an individual I saw that people arent so sociable and forthcoming when it comes to jobs and unemployment, when acting this out the woman at the job centre was prejudice against them, she was very rude and conceited. If I was that person looking for a job, I would be very depressed and feel very useless because of the little options I had. In the play Mickey should show his depression through his body language, he should be walking backwards and forwards to show hes thinking and nervous. By doing a lot of movement shows thought and frustration. Always putting his hand on his face and leaning on things to show he needs support. His tone of voice should be slow to show depression. Prison: I learnt that most of the people that are in prison are all working class or lower class people. By this I could see that these people turn to crime in a desperate attempt to have some money, or to have some kind of food or clothing. Once the prisoner is let free they have a much lesser chance of earning money and the whole thing is just repeated. If I was the child of my mother and Father I know that they would feel embarrassed and ashamed of me and so I wouldnt be able to face them. I think that I would ashamed to. In this situation Mickey should feels scared and frightened and helpless. He would do this thought facial expressions, looking around a lot and perhaps crying too. Betrayal: In the play theres a number of times where Mickey is be trade. By this I learnt that betrayal is mostly lying and doing things behind peoples backs. In the play Mickey is be trade by Linda and Edward, and by his mother. If someone was betraying me I would feel very hurt and angry, I think I would also shout a lot. Mickeys movement and gestures would be very big and exaggerated. He should show his anger through facial expressions and movement. Drug addiction: I could see how easy drug addiction is. It revolves a lot around your past and comes from the issues Im talking about (unemployment, prison, betrayal, gun crime). Most people turn to drugs because they have nothing else to turn to and this also can be done through pier pressure. If I was a family member I would do all I can to help them through this. Mickeys movement should be slow, and not much movement at all. He should be still and day dream a lot. Gun Crime: From this I learnt that crime was committed by mostly males who where unable to cope and had money problems, they where also teens, and young adults and some middle aged. And a lot of the time the crime would be committed where there was a store of money. If I was the mother of my child who had committed a crime I would be irritated, and express myself through my tone I would do a lot of shouting too. I would feel that it was my fault in the way I had brought up my child. Mickey should be very nervous and walk around a lot, he should speak quickly and be very helpless and his voice should be slurred. I think blood brothers is a tragic comedy according to the definitions. I feel that it is a tragic comedy because both aspects exist. Theres a lot of comedy in the play like when the class room scene happens. Edward is very superior and the way he back chats the teacher is shocking yet amusing. Even though in Mickeys scene there lower class they still didnt dare swear at the teacher and the only thing Linda can come out with is you big worm. Also the scene where Mickey and Edward meet for the first time. There both very curious and the way they deal with it is funny. Even though their physical difference is very clear theres a lot that they dont realise they have in common they contrast greatly. The tragedy more or less comes at the end. And by the play being a tragic comedy is much more realistic and enjoyable to watch.

Task-Centred Anti-Discriminatory Practice in Social Work

Task-Centred Anti-Discriminatory Practice in Social Work Demonstrate your understanding of the main principles of TASK CENTRED PRACTICE. Consider the strengths and weaknesses of the theory in its application to anti discriminatory practice. Introduction The International Federation of Social Work states that: â€Å"The social work profession promotes social change, problem solving in human  relationships and the empowerment and liberation of people to enhance well-being.  Utilising theories of human behaviour and social systems, social work intervenes at the  points where people interact with their environments. Principles of human rights and  social justice are fundamental to social work†[1]. The best kind of social work is that which places the client or service user at the centre of everything it does. This is a core principle of task based social work, rather than working with a set of preconceived ideas the social worker has to negotiate the legal framework within which she/he is obliged to operate in order to achieve the best results for the service user. Task based social work is therefore first and foremost ethical and anti-oppressive social work which takes as its foundation the Human Rights Act of 1998 that each person should be dealt with in terms of the concept of the inherent worth of the individual. This assignment will first give some definition of the role and responsibilities of the social worker. From within this framework it will then look at the main principles of task centred practice and will use imaginary scenarios to consider the strengths and weaknesses of the theory and its application to anti-discriminatory practice. Social Work People looking for a career as a social worker usually have more luck if they have had some experience of dealing with individuals in the community. This could involve work placements or being involved with voluntary work, both of which seen as good practice and background to engage in social work practice. Prior community involvement is seen as a valuable asset for anyone wishing to become a social worker. Social services is set against a background of voluntary charity work in the late nineteenth century and people who get involved in community work are seen to have the right kind of spirit, or an interest in social justice that is a valuable part of social work (Moore, 2002). Tasks and Roles Within the Legal Framework The social worker’s role is outlined by what was the personal social services. The overall aim of social workers is a concern with individuals and the care they may need. Under Government legislation and the Code of Practice, social workers have to act in accordance with the 1998 Human Rights Act, the 1990 NHS and Care in the Community Act (a result of the 1988 Griffiths Report), the Chronically Sick and Disabled Person’s Act of 1970 and the 1995 Disability Discrimination Act. More recently social workers are legally required to be involved in partnership working with other agencies (ref) and this has been extended to include the service user/service provider relationship. There is, arguably, some truth in the fact that this takes what is at heart a charitable search for social justice and puts it on a par with businesses and at the mercy of market forces. The primary work behind task centred practice is the identification of social systems, what they might be and what they do. Thus the properly qualified social worker needs a good deal of sociological knowledge with regard to things like class, gender, race and religion. He/she would also need to be aware of Parson’s work on social systems and socialisation because this gives an insight into the boundaries from which a service user may be operating (Payne, 1991). Once social workers are aware of social systems and how they operate then it is possible to be able to define any imbalances within a working relationship (Payne ibid). This last is a necessary part of anti-oppressive and anti-discriminatory practice, however, we shall see that task centred practice can be a two edged sword for the social worker. Payne’s (1991) systems analysis is essential to task centred practice because it provides the social worker with a conceptual basis to start breaking a problem and its solution into manageable pieces.Task centred practice is based on the idea that people learn by doing and that when they have a success this then improves their performance (Hanvey, 1994). Task centred theory is further premised on the view that tasks are a series of steps that a professional would take in order to help a service user achieve a goal. This goal would need to take into account the rights and responsibilities of others as well as those of the service user. There are three key parts of task centred practice the first part of this process focuses on the problem or situation that the social worker is faced with, for example a young mother who has been hospitalised with mental health problems and now wishes to look after her child herself. In this situation the social worker would have to break the problem down for example what might the risks to the child be if it was left unsupervised with a mother from a difficult client group? The social worker would begin by looking at the whole picture and then focus on particular aspects of the situation that could be problematic. Added to this as the social worker investigates the problem further he/she may find the shape and scope of the problem changing (Hanvey, ibid). Thus the social worker has to establish certain parameters e.g. the urgency of the problem and the chances of failure or success as well as any support the service user may have. In the case of a young mother with mental health iss ues for example the following problem might occur: If the social worker needs to make a visit and the service user refuses to allow entry this could cause problems with regards to any future assessment, something which is required by the legal framework. According to the terms of the Community Care Act of 1990 (circular LAC (92) 12, any needs assessment would have to take into account that persons current living situation, any help or support from friends and relatives and what she herself hopes to gain from the assessment. Because of mental health needs this client would be entitled to a specific type of assessment.[2] A task centred approach involves looking at what the service user wants (in this case to have parental rights and control of her child), what the problems might be. If an earlier assessment has shown that family and friends would be able to offer little in the way of help and a young child is involved then the social worker has a duty to search for alternatives. If the mother’s care of the child is erratic and she is posing a problem for other people around then it would be the social worker’s duty to call in the medical officer of health who then has to obtain an order from the magistrates’ court. This would allow the social worker to gain entry and to assess the situation and the needs of the child, however, this could bring the social worker into a value conflict situation (this, I think is one of the problems with the task centred approach). Task centred social work means that once the social worker has defined the problem and the hoped for outcome, he/she then has to decide whether the outcome is really attainable and what the consequences might be if it were achieved. With the imagined scenario used here achieving what the client wants could involve the social worker in a variety of problematic situations. Ethically speaking the interests of the service user should take priority. However the social worker has a duty to bear in mind the BASW guidelines on ethical practice, Boulton (2003) has said of this: In exceptional circumstances where the priority of the service users interest is outweighed by the need to protect others or by legal requirements, make service users aware that their interests may be overridden (Boulton, 2003 p.10).[3] Where it has been estimated that a child may be at risk then a social worker has a duty of care under the 1989 Children’s Act. At the same time there is a requirement to act within a framework that is informed by the Human Rights Act of 1998 and the rights of the mother have to be taken into consideration. There is a dilemma here for the social worker because a wrong decision could result in harm occasioned either to the child or to the mother as a result of her own actions. In such circumstances a social worker is bound to make an assessment of risk, and also probable harm. If harm is occasioned then the social worker could be held to account. The (system we are in now is almost ready to treat every death as chargeable to someone’s account, every accident as caused by someone’s criminal negligence, every sickness a threatened prosecution. Whose fault? Is the first question (Douglas, 1992:15-16).[4] Clearly this situation needs a multi-agency approach including the social worker, his/her immediate superior, someone from the child protection scheme, the mother’s GP, the health visitor and the mother. Putting the child on the child protection register with regular reviews may help alleviate the situation and is in line with the requirements of the 1989 Children’s Act. This could therefore become a case where the service user’s rights will be overridden because the primary duty is to the child. This is where a social worker would be faced with a conflict of ethics and values which may lead to a practice situation where, as a practitioner, the social worker cannot be right. The final part of a task centred approach is to define just how long a social worker can give to a particular case and this is almost impossible to define, particularly in the imagined scenario above. A case like this could go on for years with different levels of professional involvement. Conclusion Task centred theory, I believe is a good starting point for social workers as it provides some sort of framework for dealing with some of the problems service users may present. While the theory is meant to support anti-oppressive and anti-discriminatory practice, this relies on a thorough understanding of social systems and how they operate. On the other hand there are some situations where a social worker has to weigh the needs of one person against another and this can result in apparent oppression and neglect of a service user’s human rights. The fact of the matter is that there will always be cases where someone is the loser and this is a sad fact of social work experience. Bibliography http://www.gscc.org.uk/NR/rdonlyres/30BC32F2-20B2-4D90-ABAB-3666D5BB44EB/0/Rolesandtasksconsultationpaper.pdf accessed 31st March 2007 Boulton, J 2003 Code of Ethics for Social Work available at http://www.basw.co.uk/articles.php?articleId=2page=14 Hanvey, C and Philpot, T. 1994 Practicing Social Work New York, Routledge Kemshall, 2002 Kemshall, H. 2002. Risk, Social Policy and Welfare Buckingham, Open University Press p.9 Payne, M. 1991 Modern Social Work Theory. A Critical Introduction, London: Macmillan. The Care Programme Approach Policy: towards integrated care programme approach and care management (2000) South London and Maudsley NHS Trust 1 [1] http://www.gscc.org.uk/NR/rdonlyres/30BC32F2-20B2-4D90-ABAB-3666D5BB44EB/0/Rolesandtasksconsultationpaper.pdf accessed 31st March 2007 [2] The Care Programme Approach Policy: towards integrated care programme approach and care management (2000) South London and Maudsley NHS Trust [3] Boulton, J 2003 Code of Ethics for Social Work available at http://www.basw.co.uk/articles.php?articleId=2page=14 [4] Quoted in Kemshall, 2002 Kemshall, H. 2002. Risk, Social Policy and Welfare Buckingham, Open University Press p.9

charant Sophocles Antigone Essays: The Character of Antigone :: Antigone essays

Antigone  Ã‚     In the story of Antigone, two very headstrong people's beliefs are matched up against each other. Creon, the king, made it law that no traitor to the Kingdom shall have a proper burial, instead they will be left laying on the ground to rot and to be eaten by the animals. This was the case of Antigone's brother, Polyneices. Antigone's love for her brother was so great that she went against the law, even though she knew Creon's punishment for breaking the law was public stoning, which ultimately resulted in death. Creon, who had an equal amount of determination, refused to back down from his law for his own reasons even after Antigone ignored it. He could not submit himself to the will of a woman. At that time, women were looked at as being in the same class as slaves. If he did, it would have showed weakness in him and the people would have overthrown him for letting a woman have that effect on him. So instead of the public stoning, Creon sentenced Antigone to die in a cave where she could starve to death. Instead of dying a slow miserable death, she committed suicide by hanging herself. As it turns out, this set off a string of events for the king that he could have never saw coming. The first of the tragic events that would unfold was the death of h is son. Haemon was Creon and Eurydice's son and was next in line to the throne with Antigone as his wife. Creon's son was set to be married to Antigone, but after Creon sentenced her to death, Haemon turned on his father. He was outraged that Creon had taken away his future wife, in which he was very much in love with. He was so outraged, that he would even break the unique and special bond between father and son. Haemon felt incomplete without Antigone and could not stand being apart from her. He found away to solve his problem and get revenge on his father at the same time. He had taken his own life and at the same time killed the future of the family's place in the throne. Creon was crushed at what his son did, especially hearing it from someone else. After hearing of Haemon's death, Eurydice was completely devastated and felt somewhat violated. She felt Creon was responsible for the death of not only Haemon, but for Megareus who was killed some years before.

Paragraph example Essay

Brainstorming -You get a limited response face a possible crash -There is a reduction in the ability to concentrate and remember. -Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. -The consumption of alcohol affects the driver behavior. -The driver ´s reaction also becomes slower -The law allows up to 50 milligrams of alcohol in your blood -Driving under the influence of alcohol you could hit a car or even a person. -Driving under the influence of alcohol is the 9th cause of car accidents. -When you are drunk your thought processes and reflexes are slowed down. -You should not drink more than two beers. Outline Topic Sentence: Driving under the influence of alcohol has serious consequences in your driving skills. Supporting sentence1: When you are drunk your thought processes and reflexes are slowed down. Supporting details: You are unable to make good decisions on the road Supporting sentence2: The driver ´s reaction also becomes slower Supporting details: You get a limited response face a possible crash. Driving under these circumstances you could hit a car or even a person. Supporting sentence3: Don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Supporting details: Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two beers Concluding Sentence: If you are considering drinking and driving therefore you must designate a driver or look for a cab. Drinking and driving, such as bad idea†¦ Drinking alcohol has some serious consequences in your driving skills. When you are drunk your thought processes and reflexes are slowed down. Therefore, you are unable to make good decisions on the road. The driver ´s reaction also becomes slower. You get a limited response face a possible crash. Since driving under these circumstances you could hit a car or even a person. Moreover don ´t drink more than you should to maintain your physiological faculties’ alerts to drive. Because the law allows up to 50 milligrams of alcohol in your blood, you should not drink more than two shoots. In conclusion if you are considering drinking and driving so you must designate a driver or look for a cab.

How Global brands compete Essay

1. Introduction Over the years, global branding has turned out to be a key aspect for effecting management considerations globally.   Indeed, it has turned out to the main defining objective of various companies around the globe. 2. Importance of the global branding Global branding is not important to the global consumers. Global branding of different products has assimilated a marketing notion and do not necessarily indicate a sense of superiority. Indeed, it was not until recently did people stop associating global brands with American values, a notion which was very misleading (Douglas, John, and Earl, 2004).   The most important aspect to consider when shopping for different items is the quality they posses as opposed to the name.   Following the recent anti-Globalization protests against some companies like Coca Cola, McDonald’s, and Nike due to their production processes and products’ negative impacts to the people, the truth has been revealed indicating that bulk of their products are indeed not superior 3. Characteristics that consumers associate global brands with Globally, consumers associate global brands with three main characteristics. To begin with, they belief that global brands are indeed superior in technology used to produce them as well ass the quality of the products. They also see a major consideration of continued improvement to maintain their global positions.   Douglas et al (2004) points out that others view the global brand as a major source of identity and prestige where they are able to get much ‘bigger’, much better, and much idealistic products that derive their overall sense of identity.   Finally, the notion of social responsibility is viewed to be a role of the globally branded companies and products as opposed to the local communities.   Douglas et al (2004) points out that many of the locally ignored notions like pollution demands and excessive water usages become the point of controversy when the globally branded companies progress towards the same direction. 4. How global brand once influenced my decision Since when I was young, my dad had always emphasized on the need to be patriotic.   As a result, he insisted that we should seek to promote locally made products at all times. Indeed, he led us by a good example as we grew up knowing only the local products and praising them always. However, with the onset of the global branding that the hybrid Toyota vehicles were given, I could not resist to get a hybrid Toyota Prius to share the same global taste status and prestige. Though it never invoked conflict at home, my dad expressed his dissatisfaction with my decision. 5. Challenges and transnational companies with reference to international brands Global markets are faced with major competitions from other giants in the same level. Large companies like Motorola face it off with Nokia while others like Toyota compete with Ford and Volkswagen in the global market.   This calls for great innovation in technology and vast resources application to maintain the brand name.   To add to that, the consumers have vast negative views about global brands which are not easily identifiable taking into consideration that they are vastly distributed in time and space. Many of the consumers’ demands like involvement with corporate social responsibilities are in most of the cases counter productive.   Besides, the fast rising numbers of antiglobals and agnostics threat to kill the overall spirit of the global brands hereby posing a major threat to the superiority consideration (Douglas et al, 2004).. 6. Addressing transnational companies’ problems In conclusion, it is clear that a solution should be developed to anchor the transnational companies from possible subsidence. They should seek to create credible myths that add value to the consumers as opposed to less-than-credible myths that are short tern unsustainable on a long term. To add to that, transnational companies should treat the antiglobals as part of the consumers to avoid unfavorable fights with them as they totally taint the global brands.   This should be done through investment in projects that will positively convince even the skeptics.   Social responsibilities should be approached from an entrepreneurship point of view where extra involvements of the companies seek to pro-actively determine and derive positive returns to the company.   Finally, the transnational companies must seek to manage the dark side of the consumers’ perception about the negative side of their perception as opposed to concentration on only the best side of their global produ cts.