Ebay Case Study E-Commerce - 2267 Words

eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Last update, March 2009. Case Study: eBay thrives in the global marketplace I recommend students researching eBay checkout the latest eBay statistics and business strategies from their SEC filings. The annual filings give a great summary of eBay business and revenue models. Alternatively filings are included in the eBay press releases which also have info on new company acquisitions. SEC is the Securities and Exchange Commission (SEC) which is a government agency for which companies have to submit an open evaluation of their business models and marketplace conditions. eBay also have a summary of†¦show more content†¦In January 2008, eBay announced significant changes to it ¶s Marketplaces business:http://investor.ebay.com/releasedetail.cfm?ReleaseID=290446 in three major areas: fee structure, seller inc entives and standards, and feedback. These changes have been controversial with some sellers, but are aimed at improving the quality of experience. Detailed Seller Ratings (DSRs) enable sellers to be reviewed in four areas: (1) item as described, (2) communication, (3) delivery time, and (4) postage and packaging charges. This is part of a move to help increase conversion rate by increasing positive shopping experiences. Powersellers with positive DSRs will be featured more favourably in the search results pages and will gain additional discounts. eBay Competition Although there are now few direct competitors ofShow MoreRelatedTaking a Look at eBay Inc.978 Words   |  4 PagesIntroduction As the majority of us know, eBay Inc. is an American based (Headquarters: San Jose, California) multinational corporation that is dominant on the internet for consumer-to-consumer product or goods sales. eBay Inc. was founded in the year of 1995 as a personal project by its founder cum creator, Pierre Omidyar, for his personal goal of assisting his wife’s personal hobby of collecting Pez dispensers. However, in 1998 the company went public, and since then it’s President and CEO hasRead MoreEBay Essay820 Words   |  4 PageseBay Case Study University of Mary Hardin- Baylor Abstract 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. â€Å"there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004† (Fichter, 2003)Read MoreThe Strategy And Priorities Of The Product Service942 Words   |  4 Pages1. SUMMARY The base line of this case study is to identify a service along with three different providers of that service and compare the different competitive priorities and operating strategies such as cost, quality, time, flexibility, product range†¦ etc. for these three different service providers with the help of â€Å"COMPETITIVE PRIORITIES BY KRAJEWSKI RITZMAN† and â€Å"ORDER WINNING CRITERIA BY T. HILL† . Each and every corporate objectives and marketing strategies are taken into deliberation toRead More e-bay Essay837 Words   |  4 Pages E-commerce and Security Abstract This project will look at e-Commerce, concentrating on security measures of an online auction site, eBay. Security on the Internet is a concern for any online business in todays society. We will discuss online services, how businesses on the Internet conduct their transactions and shipping. With eBay we will be looking at their operation procedures while concentrating on Firewalls, Transparent Cryptographic File and Public Key Infrastructure as possible solutionsRead MoreMarketing Management Essay example1012 Words   |  5 PagesMarsha Carpenter BADM625-O2 Dr. Nall October 28, 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012, p. 411), eBay’s success began by creating aâ€Å"pricing revolution†, which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control, and received the best possible price. The sellersRead MoreEbay Case Study797 Words   |  4 PagesStrategic Management EBay Case Study 1. A). EBay’s greatest opportunities are: a. Long auction time-10 to 15days is too long for customers to wait b. Localizing their website all over the world c. Acquiring Skype and they have begun to integrate buyers and sellers d. Mobile phones, social media trends, will help them try to keep up with Amazon B). EBay’s greatest threats are: a. Constant Hacking and Fraud transaction b. Copyright problems-companies mayRead MoreBusiness Study : Ecommerce Industry Outlook1067 Words   |  5 PagesSector study: Ecommerce industry Outlook Title: How the world is stirring towards Ecommerce industry. Objectives: As the world becomes increasingly connected through the World Wide Web, protocols for conducting businesses are changing. Traditional style of business processes have been replaced by the unconventional ones (Writer, 2016). It’s the era of new age entrepreneurs they are making the way bend for them because of their first mover advantages in the commerce space. A study on one of theRead MoreTaobao948 Words   |  4 PagesAbstract In this case, it mainly defines how eBay enter the Chinese market and state problems why eBay failure problems in China compare to Tao Bao. We will introduce EBay, compare and contrast between eBay and Tao Bao, also, we talk about reasons failure in China. Introduction to EBay EBay which is a management that allows people from all over the world to buy and sell items, auctions and shopping online. EBay was founded on 4th September 1995 and by name Auction web of Pierre Omidyar in CaliforniaRead MoreE-commerce: Its Development and Future Prospective Essay659 Words   |  3 Pagesthey feel like. This study discusses the development of e-commerce and its future prospects. What is e-commerce? E-Commerce is the short form of electronic commerce. E-Commerce is the use of electronic data transmission to implement or enhance any business process. Examples of e- commerce are, electronic funds transfer, the use of automated teller machines, online tracking of shipments and electronic data interchange between business communities. E-Commerce revolution E-commerce became the next bigRead MoreCase Study : Cultural Human Resource Management1361 Words   |  6 PagesA case study of cross- cultural human resource management Introduction Cultural issues in business are a phenomenon born by globalization of the market where companies invest in a foreign country to bring the culture of the host country and the company’s culture into contact. The market today is defined by global market that permits sharing of customers worldwide. However, during fierce competition, the market winners become the companies that who understand the Chinese culture. Therefore, cultural